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False advertising is not a new cause of action. However, the Internet has increased the number of mediums through which false advertising can be perpetrated. In particular, fake blog-style websites, also referred to as flogs, are becoming commonplace on the internet. These flogs, which oftentimes contain manufactured testimonials or enticing […]

The Relationship Economy will usher in a new era of mediums for advertisers seeking to match their product/service with an affinity of YOUR Brands preferences and privileges. As individuals further the creation of “their brand”, on numerous social networks, their connections and conversations provide specific data which identifies an audience […]

Radio Advertising Costs: How Much Should I Spend? “How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on […]

Paid advertising is a vast field of opportunity for every individual who wants to expand his business and grow with the trends of the market. Today the world is digitalizing itself and moving forward opening new doors in the paid marketing industry. There are many techniques for research on the […]

MAP, minimum advertised price can be defined as an agreement between suppliers and retailers that stipulates the lowest price that is allowed to be advertised on given items. The MAP policy is especially critical for manufacturers who sell products for online reselling by third parties. This has become very important […]

How much do you know about ezine advertising? Ezine advertising is an excellent way to promote your business on the Internet when done properly. In this article we will talk about how to use ezine advertising to add more subscribers to your own mailing list, and in the process earn […]

So many profit seekers are hacking at internet-marketing these days. It’s so easy to forget that marketing is marketing. Every medium has power. Billboard advertising has its advantages. Post cards have power. Business cards have some power. (I once did a mailing and sent out three business cards in an […]

Promotional products have been used as a marketing tool for decades, however, in recent years, businesses are trying to move away from traditional products such as pens, organizers and umbrellas and investing in promotional USB drives. The USB drive is a portable device for storing and transferring many types of […]

Putting ads on social media like Facebook, Instagram and Twitter is an effective way to increase followers, build your email list, and to engage with your audience more. You can practically reach out and touch your ideal audience with just a few clicks of the mouse. But first, you must […]

“The future of advertising is the Internet” – Bill Gates Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming some time ago. The ubiquity of internet devices and social […]