How much do you know about ezine advertising? Ezine advertising is an excellent way to promote your business on the Internet when done properly. In this article we will talk about how to use ezine advertising to add more subscribers to your own mailing list, and in the process earn more money.
One of the biggest benefits of ezine advertising is it gives you access to the list of someone else. Many times these lists are very established and are made up of quality subscribers that would make excellent customers for yourself.
One of the first things you want to do is advertise your product in an e-zine that offers content matching what your product or service is. For example, if you have a website that gives fishing tips it is not a good idea to run ads in an e-zine that is based on the content of Internet marketing.
The key to making your ad work in somebody else’s e-zine is to use an attention grabbing headline. The old adage, if you don’t get read your dead certainly applies to e-zine advertising.
Another important thing is that you send people to landing page or splash page. Your goal is to promote your report, newsletter, or whatever you’re using to get them to give you their name and e-mail address. This is how you can use e-zine advertising to build your own list in somebody else’s newsletter.
The next question is whether you should pay any for this advertising or seek out free advertising methods. Only you know your own budget, but you do get what you pay for when it comes to email advertising. Free advertising many times never gets noticed.
There is a reason why ezines charge you to run your ad. They know their list is quality, and the value that it can offer you. You just need to decide where you want to promote and advertise.
You also need to determine the style of the ad that you’re going to use. Classified ads are okay, sponsorship type of ads are better, and solo ads are the best. Of course the larger your ad the more expensive it will be. Again this comes back to you budgeting a percentage of your monthly advertising income to advertise in ezines.
Hopefully these tips will give you ideas on how to build your list using ezine advertising. The larger your list is the better chance you have to earn more money because you now have people that you can contact for free.
