Celebrating B Corp Month: How Becoming a B Corp Can Enhance Your Business


Each individual calendar year in March, Rubicon® proudly celebrates B Corp Thirty day period alongside with the rest of the United States and Canada. We have held our position as a Qualified B Company for a ten years which, among the other matters, demonstrates our determination to a society that benefits and values employee engagement.

In 2012, Rubicon obtained Accredited B Corp position for the initial time, and considering the fact that then we have increased our assessment rating every calendar year, which is a testomony to the perseverance of all of our workers, from the govt level to our remarkable Purchaser Care group that operates hard to supply the best level of provider probable.

What Does it Mean to be a B Corp?

The B Lab Worldwide web site states that a B Corp Certification demonstrates that a business enterprise is assembly superior standards of verified efficiency, accountability, and transparency on various elements this sort of as staff positive aspects, charitable offering, and provide chain methods. Certification is based on three key requirements:

  • Demonstrating high social and environmental effectiveness by obtaining a B Effect Assessment score of 80 or previously mentioned
  • Producing a dedication to transforming their company governance construction to be legally accountable to all stakeholders
  • Retaining transparency by permitting details about their functionality to be calculated from B Lab’s criteria and made publicly offered on their B Corp profile on B Lab’s internet site

How B Corp Certification Can Improve Your Small business

As I noted above, a enterprise should make improvements to on its environmental, social, and governance (ESG) practices in order to realize B Corp position. Whilst earning these improvements is great from a marketing and advertising and community relations standpoint, the gains do not close there. Improving upon on these facets of a enterprise is vital to individuals and employees, and elevates a company’s bottom line.

The vast majority of customers concur that they are additional very likely to select a brand that practices environmental and social obligation about just one that does not, and they program on increasing the sum of environmentally pleasant solutions they invest in in the in close proximity to long run.

From an personnel standpoint, corporations with solid sustainability practices recognize an maximize in productivity, loyalty, and in general expertise attraction and retention. A lot of likely personnel consider this into consideration when seeking for jobs, and in several instances it can be a deciding element for accepting a posture.

Creating environmentally helpful changes these kinds of as decreasing power consumption or product use can also conserve a organization revenue. Decreasing electrical power and h2o utilization or encouraging the use of reusable bottles, cups, and utensils over single use products and solutions can make a considerable favourable influence on a company’s bottom line.

Rubicon is very pleased to have been B Corp Accredited for 10 decades, and we will carry on doing the job hard to retain its certification and increase its rating. B Corp Certification is something all providers really should take into account acquiring, and something employees really should request out in the enterprise for which they decide on to get the job done.

Jennifer Thompson is Vice President of Expertise and Culture at Rubicon. To remain ahead of Rubicon’s bulletins of new partnerships and collaborations close to the globe, be sure to observe us on LinkedIn, Facebook, and Twitter, or make contact with us now.


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Natasha M. McKnight

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