How to Advertise Your Dance Classes

This is a very short list of easy and FREE (yay) ways to advertise your dance class. It’s important to get enough people in the class to run it. After classes are established there are definitely other ways to build and retain customers but these are basics that are quite easy to initiate.

1. When you write an ad for your classes be sure to include detailed information

• Time, date, location and contact email or phone number
• Include a call to action (ex: Call xxx-xxxx to sign up)
• Post often. Most people make a first contact after seeing an ad 5-7 times! You have to be patient and persistent.

2. Facebook, Twitter and Instagram are free advertising platforms that are highly effective.

• Fresh posts are better than shared.
• Pictures with text are most effective
• Tag yourself in posts with pictures as it will reach more of your network. If on Instagram tag your studio and the city you live in.
• Post at times when a lot of people are online (ex: weekend mornings before 11am, and Sunday evening, weekdays around 11 or 12pm, 3pm and then again post-dinnertime around 7-10pm).
• Ask friends with different networks (non dancers in Toronto) to share your posts.

3. Online Advertising is also a free way to advertise your classes

• Look for likeminded message boards and sites such as dance (non BD) enthusiasts, pregnancy groups and even yoga communities may very well be interested in trying new classes outside of their practice.
• Craigslist, local online zines and Kijiji etc (include pictures and as much information as possible)

4. Your Friends and Colleagues

• Carry studio cards (or your personal business card) everywhere you go. Talk about what you do and offer people a card.
• ASK PEOPLE TO TRY YOUR CLASS! This one is almost the most important point of them all. I would say most of the time, people might be dying to try your class but customers want permission to buy. It’s something that is highly stressed in sales seminars. You need to say to people “I think you would enjoy this class, you should sign up.” IT WORKS!
• Tell your friends and family to spread the word. Mothers, for example can be the best solicitors!

5. In the Community

• Leave cards and flyers where it makes sense. Likely, at the stores and coffee shops you visit regularly downtown or close(ish) to the studio. Dance supply stores and costume stores are definitely an option!
• Postering on community message centre boards is also a possibility (not on poles, there may be a big fine in your city. Check local rules and regulations)
• Talk about your class after performing. Always have cards!
• You likely come across a large number of people in a day. Share information about your class. What you are offering is fun, cool and beneficial to people and your excitement will be contagious.

Finally, feel free to communicate with your studio if you have been hired to teach from a specific dance school. Express your needs. If you require assistance with getting the word out let the studio know what they can post on their website or social media pages on your behalf. Your success will be theirs as well!

Natasha M. McKnight

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