Dr. Shailendra Raj Mehta, President & Director, MICA, mentioned, “MICA has constantly considered in encouraging reducing-edge study and offering its college with means to facilitate their generating superior-high-quality papers for publication in internationally refereed journals. This has resulted in our college successful prestigious awards in India and abroad. This award’s magnitude is multi-fold as it acknowledges scholars for their contribution to Administration and Social Sciences.”
In a virtually held award ceremony, Prof. Gupta explained, “Research on grassroots, reverse, and social innovations help established the context for the rising marketplaces like India. Also it exhibits the probable to deliver employment and give a safe foreseeable future for millions of folks who simply cannot pay for larger education”.
She extra, “I devote this award to all all those who regularly furnished me with the determination and help in my journey as an academician and additional specifically as a researcher.” Prof. Gupta is a Professor in the Spot of Strategic Marketing at MICA and an Associate Editor with the Journal of Strategic Internet marketing, an A-group intercontinental journal besides staying only Indian member to be appointed on the Editorial Critique Board of Journal of Worldwide Marketing and advertising. She has also posted her exploration in numerous prime worldwide marketing journals these types of as the Journal of Interactive Promoting, Journal of the Academy of Promoting Science, and Journal of Promotion, to identify a several.
The award ceremony was held on Oct 2, 2020, which was the 33rd Basis Working day of Birla Institute of Administration Technology (BIMTECH). The Basant Kumar Birla Distinguished Investigate Scholar Awards for Social Science and Administration disciplines, instituted from the year 2019 by the Birla Academy of Arts and Tradition, Kolkata is in honor of the Late Basant Kumar Birla who crafted organizations and establishments enriching numerous lives.